How to Promote Your Charity Abseil on Social Media: 5 Easy Tips

One of the most commonly asked questions we get from clients is how to promote their charity abseil effectively on social media. A well-run campaign can boost sign-ups, increase donations, and build excitement around your event. In this post, we’ll share six easy, practical tips to help you create content that grabs attention, tells your story, and drives action.

1. Use Eye-Catching Visuals

We all know that the best way to grab people's attention is to use powerful scroll-stopping imagery and videos. Sharing content that showcases the thrill allows people to actually see what they will, or could be doing. Using photos/videos of someone mid-descent will create a strong image in your audience's mind.

Need help sourcing imagery? Reach out to alice.inskip@bigbangexperiences.com - she’ll be able to send you all the imagery you need to start an incredible campaign!

As the event approaches, consider sharing behind-the-scenes content too. Highlight the view from the top of your venue, or post photos from previous abseils showing people on the edge, just before they make their descent. Countdown timers are also a great tool to create urgency, whether that’s urgency to register, hit a fundraising milestone, or build anticipation for event day.

2. Share Emotive Stories

A powerful personal story can help people connect emotionally with your cause and inspire them to take action. Whether it’s a participant sharing why they’re abseiling or a past beneficiary explaining how your charity made a difference, storytelling adds depth and authenticity.

Ask for quotes or stories using prompts like:

• ‘Why I’m abseiling for (your charity’s name)’

• ‘How (your charity) helped me or my family’

• ‘Where your donations to (charity name) really go’

  
  

It’s also important to be clear about your fundraising goals. SMART goals (Specific, Measurable, Achievable, Relevant, and Time-sensitive) work just as well in fundraising as they do in planning. Keep your goals emotional, relatable, and sensitive to your cause to encourage support.

Instead of ‘we’re raising money for our local hospital’ think ‘We’re aiming to raise £30,000 to help fund the building of a new children's ward by the end of 2026. This development would allow children to be treated locally, instead of having to travel to (next big city)’

3. Leverage Hashtags and Location Tags

Hashtags are essential for visibility. Create a unique, branded hashtag for your event. Use something easy to remember and relevant to your cause, like #DareToDescendDartmouth or #AbseilForActionAnglesey, and pair it with popular ones such as #CharityChallenge, #DoGoodFeelGood, or #AbseilForCharity.

Tag the venue and city where the event will be held to help local users discover it. You may even get shares or engagement from local businesses and influencers who want to support your mission.

4. Use Strong Calls-To-Action (CTAs) and User-Generated Content

Every social post should end with a clear and simple next step. Whether it’s ‘Sign up now,’ ‘Donate today,’ or ‘Tag someone who’d love this,’ CTAs guide your audience and drive them to act.

Mix things up by using both direct and softer CTAs. For example, alternate between:

• ‘Register now - only 20 spots left!’

• ‘Would you take the leap for a good cause?’

  
  

This keeps your content engaging and avoids sounding too repetitive.

Your participants can be powerful promoters too, so encourage them to share their reasons for abseiling or fundraising journeys. Reposting their content builds buzz and gives them a sense of ownership. Offering a small prize for the best story or most creative post adds a fun, motivational boost to your campaign.

5. Shout About Your Achievements!

Celebrate wins as they happen - whether it’s your 50th sign-up, someone hitting a fundraising goal, or your total donations passing a key milestone. These posts show momentum, make supporters feel part of the journey, and create moments people want to share.

Even small updates like ‘£5,000 raised and counting!’ or ‘One month to go!’ can generate interest and remind followers to get involved before it’s too late.

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Key Takeaways

Promoting an abseil event on social media doesn’t have to be overwhelming. With the right visuals, real stories, clear goals, and a little creativity, your campaign can stand out and make a real impact.

Whether your goal is to raise money, build awareness, or create a lasting memory, the right social media strategy can help you get there.

Keen to discuss your event strategy in more detail? Reach out to our team today to chat about your requirements!