5 Tips for Planning an Incredible Challenge Fundraiser

Planning a Challenge Fundraiser? Here’s How to Make It a Success!

The thought of planning a challenge fundraiser might seem overwhelming at first, but with the right approach, it can be an exciting and rewarding experience. Choosing a venue, getting participants on board, and setting a fundraising target can feel like a lot to juggle, but careful planning will make the process smoother.

We’ve put together a list of five top tips for fundraisers so you can get the absolute most out of your next event!

1. Start Planning Early!

   
   

Giving yourself plenty of time to plan the event can certainly make things less stressful. More importantly, it allows time to gather all your brave participants, coordinate schedules, secure the perfect venue, and ensure every little detail is accounted for. With extra time on your side, you can handle unexpected challenges, explore creative ideas, and make the experience truly memorable for everyone involved!

2. Create a Strong Hook or Theme

   
   

A strong hook or theme ties the event together and makes it more memorable. Consider aligning your event with a key date or cause-related milestone to maximise its impact. For example, if you're a heart health charity, you could host a tandem bungee jump event on Valentine’s Day with the tagline "Get Your Heart Racing!"

3. Make it Clear What You’re Raising Money For

   
   

People will be more inspired to contribute if they know exactly what their efforts are going towards. Make your fundraising goals specific and tangible. Instead of simply stating, "We’re raising funds for the local hospital," be more intentional: "We’re hoping to raise £15,000 to fund a new children’s chemotherapy ward, so young patients can receive treatment locally instead of traveling to another city."

4. Don’t Be Afraid to Ask for Help!

   
   

If you’re a small charity, you might not have the reach to attract 100+ participants on your own. Reach out to other small charities in your area and explore opportunities for collaboration. This could mean co-hosting a joint event or offering them a set number of participant slots, allowing them to contribute to the event while expanding your reach.

5.  Choose an Engaging, Meaningful, and Accessible Challenge Fundraiser

Engaging – Today’s fundraisers and charities are looking for events with a real ‘wow’ factor -  something beyond the usual bake sales and book fairs. Our challenges create thrilling experiences that not only captivate participants in person but also generate excitement across social media.

Meaningful – The best challenges are those that connect directly to your cause or community. Imagine abseiling down a newly completed wing of your building or zip-lining across your local football stadium - exciting, symbolic, and a powerful way to bring people together while spotlighting something significant.

Accessible – While activities like abseiling and zip wires may seem extreme, they can often be more inclusive than traditional walking or running events. Our experiences can be adapted to accommodate those with mobility challenges, ensuring that more people can take part and feel the thrill of achievement.

Now it’s time to put your plan into action! Start brainstorming ideas, rally your participants, and get ready to host an unforgettable fundraiser.

Need more support? Check out our resources or get in touch - we’re here to help you every step of the way!