Scaling New Heights: Abseiling with Cif Infinite + Clean
6 days ago
2 min read
Every so often, Big Bang gets to work on something completely different, a bit crazy, and extremely fun. As a creative production partner known for pushing boundaries, we love when a project challenges us both technically and creatively, and this one certainly did.
Production company Meldrum and Dent approached us to help bring their bold concept to life: a social media advert for Unilever’s Cif brand that would be anything but ordinary.
The Brief: Showcase Cif’s new all-in-one cleaner spray, Cif Infinite + Clean, through four influencers in a fun, creative way.
The Activity: Abseiling down a 100+ metre building in Canary Wharf, specifically, the UK’s tallest Premier Inn, while cleaning windows mid-descent.
The Challenge: Capturing dynamic, high-quality footage from the side of a skyscraper, while ensuring nothing was dropped on our crew below!
This three-day operation kicked off with our crew assembling a custom truss structure on day one. Day two was all about rehearsals: rigging the camera operator, testing helmet cams and mics, and running through safety checks to prevent anything from coming loose or getting snagged during the descent.
By day three, everything was in place. Four former Love Islanders from the GOAT Agency arrived, ready to take on the 100-metre challenge.
Split into two teams, the influencers suited up in eye-catching Cif green jumpsuits, complete with microfibre cloths, a bottle of Cif Infinite + Clean, and custom holsters packed with product refills.
First up were Tom Clare and Nas Majeed, who were challenged to name five things the product could clean as they rappelled down the building, wiping branded windows on their way. Next, George Baggs and Megan Mcloughlin stepped up for their turn, with a similar format and a few dramatic skyline shots from the rooftop for good measure.
All in all, the shoot went down without a hitch. As the final influencer touched down and the last shot was captured, the mood on set was one of triumph.
Pulling off a high-flying, product-powered spectacle like this takes creativity, precision, and teamwork - it was a blast to work on such a unique project!
At Big Bang, we’re always up for the next gravity-defying idea. Got one? Let’s talk.
Watch the social media videos here!
